In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, TalkingData, and TG360 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.