Wave Report

The Forrester Wave™: Data Management Platforms, Q4 2015

The Data Management Platforms That Matter Most And How They Stack Up

November 10th, 2015
SB
Susan Bidel
RJ
Richard Joyce
With contributors:
Luca Paderni , Wei-ming Egelman , Laura Glazer

Summary

In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals pick the right one.

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