Wave Report

The Forrester Wave™: Demand-Side Platforms, Q2 2015

The Nine Providers That Matter Most And How They Stack Up

June 3rd, 2015
Richard Joyce, null
Richard Joyce
With contributors:
Luca Paderni , Wei-ming Egelman


In Forrester's 53-criteria evaluation of demand-side platform (DSP) vendors, we identified the nine most significant software providers — AOL, AppNexus, AudienceScience, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, and Turn — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help B2C marketers select the right partners for their demand-side platforms.

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