Wave Report

The Forrester Wave™: Digital Experience Service Providers, Q4 2015

Digital Customer Experience Strategy And Design Capabilities Are Key Differentiators For CMOs

November 4th, 2015
SS
Sarah Sikowitz
AY
Anjali Yakkundi
With contributors:
Stephen Powers , Harley Manning , Michelle Moorehead , Danielle Jessee , Ryan Trafton , Tyler Thurston

Summary

In Forrester's 31 criteria evaluation of digital experience service providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte Digital, DigitasLBi, IBM Interactive Experience, Infosys, Isobar, MRM//McCann, Razorfish Global, SapientNitro, VML, Wipro — and analyzed their offerings. This report details our findings about how well each firm fulfills our criteria and where they stand in relation to each other to help CMOs select the right partner for their digital experience strategy and implementation.

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