Wave Report

The Forrester Wave™: Experience Optimization Platforms, Q4 2020

The 10 Providers That Matter Most And How They Stack Up

November 24th, 2020
James McCormick, null
James McCormick
With contributors:
Laura Koetzle , Robert Perdoni


In our 22-criterion evaluation of experience optimization platform (EOP) providers, we identified the 10 most significant ones — AB Tasty, Adobe, Dynamic Yield, Kameleoon, Kibo Commerce, Optimizely, Oracle, Salesforce, SAS, and SiteSpect — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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