In this Forrester Wave™, we evaluated the strengths and weaknesses of top information quality software vendors across 53 criteria. Dirty data is both common and costly, but it is also manageable with the right tools. Information quality software helps organizations improve the accuracy, consistency, completeness, and usefulness of their data — achieving greater business value, not cleansing to perfection. This evaluation assesses the state of the information quality software market to see how the vendors stack up against each other. The results: Harte-Hanks Trillium Software, Firstlogic, and IBM are the market Leaders for their comprehensive, highly scalable data cleansing and profiling capabilities, including support for international customer-focused data and the ability to cleanse noncustomer data. This report also includes an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.