Wave Report

The Forrester Wave™: Lead Agencies, Q4 2016

Eight Agencies Leading Brand Experience And Creative Strategy

November 7th, 2016
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:


We identified eight lead agencies — 360i, Barkley, Havas Worldwide, Hill Holliday, mcgarrybowen, Publicis NA, R/GA, and VML — and researched, analyzed, and scored them. This report shows how well each agency fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right lead agency partner.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.