Wave Report

The Forrester Wave™: Lead Agencies, Q4 2016

Eight Agencies Leading Brand Experience And Creative Strategy

November 7th, 2016
SS
Sarah Sikowitz
With contributors:

Summary

We identified eight lead agencies — 360i, Barkley, Havas Worldwide, Hill Holliday, mcgarrybowen, Publicis NA, R/GA, and VML — and researched, analyzed, and scored them. This report shows how well each agency fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right lead agency partner.

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