Wave Report

The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation

May 30th, 2017
RJ
Richard Joyce
SM
Samantha Merlivat
With contributors:
Melissa Parrish , Wei-ming Egelman , Christine Turley

Summary

In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.

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