Wave Report

The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

6sense And Lattice Engines Lead A Diverse Field Of Emerging Solution Providers

June 14th, 2017
AS
Allison Snow
With contributors:
Caroline Robertson , Matthew Camuso , Alexander Bullock , Kara Hartig , Rachel Birrell

Summary

In our 28-criteria evaluation of predictive marketing analytics providers for B2B marketers, we identified the 11 most significant — 6sense, BrightTarget, EverString, Infer, Lattice Engines (Lattice), Leadspace, Mintigo, MRP, Radius Intelligence (Radius), The Big Willow, and Versium Analytics (Versium) — and researched, analyzed, and scored them against those criteria. This report helps B2B marketing professionals make the right choice for their requirements.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.