Summary
In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus, DoubleClick Ad Exchange, OpenX, PubMatic, and Rubicon Project — and researched, analyzed, and scored them. This report builds on our 2012 Wave™ evaluation of sell-side platforms and details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help publishers and marketing leadership professionals select the right partner for their programmatic selling strategies.
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