The web content management software (WCMS) market’s growth rate will outpace the larger software market, with a 13.5% CAGR through 2028. Despite a global pandemic and macroeconomic headwinds, the WCMS market’s three core technologies — content management systems, digital asset management systems, and product information management systems — are seeing steady growth and heightened demand, due to expanding use cases, strong innovation, capital investment, and new digital content creation and consumption capabilities powered by generative AI.