Wave Report

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018

The 15 Providers That Matter Most And How They Stack Up

April 25th, 2018
Jay McBain, null
Jay McBain
With contributors:
Caroline Robertson , Robert Perdoni , Kara Hartig , Sam Bartlett


In our 25-criteria evaluation of through-channel marketing automation (TCMA) providers, we identified the 15 most significant ones — Ansira, Aprimo (Revenew), Averetek, BrandMaker, BrandMuscle, Bridgeline Digital, Gage, Impartner, Netsertive, partnermarketing.com (Twogether), SproutLoud, StructuredWeb, TIE Kinetix, Zift, and ZINFI — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice.

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