Wave Report

The Forrester Wave™: Customer Data Strategy And Activation Services, Q2 2022

The Eight Providers That Matter Most And How They Stack Up

June 27th, 2022
With contributors:
Emily Collins , Jay Pattisall , Ted Schadler , Sara Sjoblom , Christine Turley


In our 27-criterion evaluation of customer data strategy and activation service providers, we identified the eight most significant ones — Acxiom, Ansira, Bond, Choreograph, Epsilon, ICF Next, Merkle, and RRD Marketing Solutions — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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