Wave Report

The Forrester Wave™: Loyalty Service Providers, Q3 2021

The 12 Providers That Matter Most And How They Stack Up

August 23rd, 2021
With contributors:
Emily Collins , Abbey Brinkey , Diane Lynch


In our 26-criterion evaluation of loyalty service providers, we identified the 12 most significant ones — Ansira, Bold Orange (BOCO), Bond, Capgemini, dunnhumby, Hathway, Jakala, The Lacek Group, Material, Merkle, PK, and Publicis Groupe — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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