Trends Report

The Four App-Delivery Strategies For A Customer-Obsessed Operating Model

June 22nd, 2016
John Rymer, null
John Rymer
With contributors:
Liz Herbert , Christopher Mines , Jeffrey Hammond , Claudia Tajima , Peggy Dostie


Customer-obsessed enterprises focus both strategies and operations on knowledge of and engagement with customers. With the right overall strategy, application development and delivery (AD&D) leaders will bring this focus to life in applications that activate customers' relationships and keep operations in sync with them. Read this updated report to learn the most productive overall strategies for software delivery in a customer-obsessed operating model, which represents a radical departure from the past.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.