Best Practice Report

The Four Most Common Pitfalls In CMO Dashboards

January 20th, 2023
With contributors:
Brett Kahnke , Ashutosh Sharma , Robert McKinnon , Aadya Gupta , Kate Pierpont


A CMO dashboard is the primary source of truth and the most important communication vehicle for a B2B marketing leader. It not only helps the CMO demonstrate the performance and value delivered by marketing, but it also reinforces the marketing team’s credibility within the organization and highlights its contribution to overall business objectives. However, many marketing leaders fail to create effective dashboards, and instead overwhelm and frustrate their audience with their lack of prioritization and precision. This report provides recommendations to CMOs on how to address the four most common shortcomings in their dashboards and demonstrates how to accurately communicate marketing’s value.

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