Trends Report

The Four Styles Of High-Performance IT: Cocreating

Activate Your Cocreating Style To Deliver New Products For Growth

June 10th, 2024
With contributors:
Frederic Giron , Carlos Casanova , Elizabeth Cullen , Hayden Weatherall , Christine Turley


High-performance IT is the pursuit of continuously improving business results through technology. This pursuit manifests itself in the form of a dominant style that best aligns with business objectives to deliver excellence. The cocreating style focuses on collaborating closely with business units to develop, deliver, and operate new products and platforms that drive business innovation and growth. This report focuses on the cocreating style, what it looks like in an IT organization that adopts it as its dominant style, and how tech leaders can activate it.

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