The Fragmented Chinese Retail Market Creates eCommerce Opportunities

eCommerce has grown tremendously in China in the past few years. The Chinese market is prospering, with comprehensive eCommerce platforms and vertical eCommerce players competing to better serve consumers. eBusiness professionals of global brands must understand the specific eCommerce market trends in China, especially key market players' strategies and directions, if they want to take advantage of significant opportunities in this sector. This report outlines some of the key eCommerce market trends in China and examines the unique online retail opportunities that exist in the country today; it will help eBusiness professionals at global brands seeking to expand their business in China understand how to formulate a strategy that will succeed in this critical market.