Summary
Three-quarters of companies want to improve their customer experience (CX) in 2015. Forrester's Customer Experience Index (CX Index™) benchmarks 203 companies that do business in the UK, France, and Germany across eight industries. CX professionals can use this report to learn which companies and industries in these three countries create the most loyalty with their CX and which ones have room for improvement. We also reveal the role of emotion in driving loyalty by country and industry.
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