Trends Report

The France Retail Customer Experience Index, 2017

How French Retailers And Brands Earn Loyalty With The Quality Of Their Experience

March 28th, 2018
With contributors:
Fiona Swerdlow , Harley Manning , William Willsea , Shayna Neuburg

Summary

How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 21 retail brands — both traditional retailers (store and digital) and digital-only retailers — that were analyzed as part of the France CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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