Trends Report

The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

February 9th, 2016
Samantha Merlivat, null
Samantha Merlivat
With contributors:
Luca Paderni , Ryan Skinner , Kasia Madej , Laura Glazer


B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use of media channels throughout their shopper journey and shedding light on the particular behavior French shoppers exhibit upon the discovery, explore, buy, use, ask, and engage stages of the customer life cycle. Read this report to find how to use the customer life cycle to anticipate where to find your customers and what they will do next.

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