B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use of media channels throughout their shopper journey and shedding light on the particular behavior French shoppers exhibit upon the discovery, explore, buy, use, ask, and engage stages of the customer life cycle. Read this report to find how to use the customer life cycle to anticipate where to find your customers and what they will do next.