Report

The Future Of B2B Marketing

B2B Marketers Must Step Up To Marketing’s New Destiny
May 24th, 2021
With Contributors:
Miriam ElKorchi
and Kara Hartig

Summary

This report introduces B2B marketing’s new purpose, defines new responsibilities, and highlights pivotal mindset shifts for the 21st century B2B marketer.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.