B2C business executives across digital, commerce, and marketing know they can no longer rely solely on established revenue strategies to grow top-line revenue. Many are working to build retail media networks and marketplaces while figuring out how AI can help them better serve evolving consumer expectations. In this report, we analyze how today’s evolving strategies — distributed, dynamic, live, and quick commerce — are paving the path to tomorrow’s intelligent commerce and what businesses should do now to learn and benefit.