Summary
Identity and access management (IAM) is critical to protect customers from account takeover, identity theft, and privacy abuses. Business leaders, marketing pros, CIOs, and CISOs use IAM technologies to engage with and protect customers throughout their journey. Security leaders must develop their team’s competencies at all stages of the IAM lifecycle, assure the integrity of user attributes and data, and model empathy for the IAM experiences of employees and customers. This report helps security and risk (S&R) pros understand how to use IAM to enable digital transformation projects, support new business initiatives, and boost confidentiality, integrity, and empathy in security in the next two years.
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