The Future Of Sales

The Five P’s Of Sales That Will Power Success In The Future
May 3rd, 2021
With Contributors:
Eric Brown
Jennifer Zhang
Kara Hartig
and Kate Pierpont


This report shows sales organizations how to meet buyers’ expectations and boost revenue by adopting the five P’s of sales: purpose-driven, precise, personalized, productive, and profitable.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.