Vision Report

The Future Of The Digital Store

Retailers Must Apply A 6E Strategy Across 42 Initiatives To Create Purpose-Designed Stores

October 7th, 2021
With contributors:

Summary

For retailers, the future of buying must include a proactive strategy for creating stores designed to win, serve, and retain channel-agnostic, digitally savvy consumers. Why? Stores already support numerous cross-channel paths to purchase, and consumers are now evaluating in-store experiences using standards they historically reserved for online experiences. This report outlines how retailers must use a 6E strategy — engage, emulate, expand, empower, execute, and enable — to build purpose-designed physical locations that are structured to deliver meaningful improvements to customer experiences, achieve operational excellence, and drive specific business outcomes.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.