Data Overview Report

The Future Of The Empowered Consumer In Asia Pacific

January 4th, 2021
With contributors:
Keith Johnston , Lexie Lawhon

CMOs: The five key drivers of empowerment are accelerating. Consumers are becoming even more willing to experiment, reliant on personal devices, conditioned for digital seamlessness, information-savvy, and fueled by self-efficacy. Nascent trends among the most empowered consumers will reset consumer expectations: Progressive Pioneers’ desire for novelty, control, and purpose will shape new consumption patterns. We used Forrester Analytics Consumer Technographics® data to look at the changing behaviors of empowered consumers in Asia Pacific.

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