Trend Report

The Germany Customer Experience Index, 2016

CX Quality In Germany Is OK, With No Individual Movers Or Shakers

Alex Causey
 and  five contributors
Nov 14, 2016

Summary

Which German brands create the most loyalty with their customers? This report applies Forrester's CX Index™ methodology to German brands to uncover how easy it is to do business with them, how effective it is, and how customers feel walking away from the experience. We delve into how German brands performed this year, with a special look at repeat winners. To conclude, we reveal which emotions play the biggest role in CX. CX professionals should use this report to hone their CX efforts.

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