Trends Report

The Germany Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

November 13th, 2017
Alex Causey, null
Alex Causey
With contributors:
Harley Manning , Roxana Strohmenger , Xiaotong Duan , William Willsea , Gabriella Zoia , Shayna Neuburg


How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across three industries in the Germany Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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