The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk alienating your biggest fans. To avoid this problem, interactive marketers can choose from three solutions: 1) global pages that reach all users with a single social profile; 2) country pages that offer a unique social profile for each national audience; or 3) hybrid models that collect global interest on a central page and then distribute users to the appropriate country profile.