Deploying a video publishing platform can be as simple as a credit card transaction if you're just looking for a software-as-a-service (SaaS) solution with turnkey functionality. However, many organizations need the platform integrated with their content management systems and need it configured to play nicely with their network. For most organizations not in the media industry and without in-house video expertise, implementing and operating a video platform can be tricky, particularly when it comes to live streaming. This report — based on interviews with 35 client references in charge of their firm's video platform — points out common pitfalls and offers best practices for video platform selection and deployment success.