Trends Report

The Green Market Revolution

Decarbonize, Innovate, And Smoke The Competition

October 11th, 2022
Michael Barnes, null
Michael Barnes
Scott Bartley, null
Scott Bartley
With contributors:
Sharyn Leaver , Oliwia Berdak , Zhi-Ying Barry , Isabelle Raposo , Peggy Dostie


With record-breaking heatwaves in the US and Europe, and one-third of Pakistan under water, climate change is accelerating with recognizable impacts. Consumers, investors, entrepreneurs, and governments are responding with action — and immense investment. It’s time for companies to view environmental sustainability as a historic business opportunity, on par with the first and second industrial revolutions. The world must change everything, from how we make products, plug in, finance and protect assets, to how we get goods and ourselves around and even what we eat. Your company can take part in this green market revolution, or it can watch and wait for irrelevance and obsolescence.

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