Trends Report

The Green Market Revolution

Decarbonize, Innovate, And Smoke The Competition

Michael Barnes
Scott Bartley
 and  five contributors
Oct 11, 2022

Summary

With record-breaking heatwaves in the US and Europe, and one-third of Pakistan under water, climate change is accelerating with recognizable impacts. Consumers, investors, entrepreneurs, and governments are responding with action — and immense investment. It’s time for companies to view environmental sustainability as a historic business opportunity, on par with the first and second industrial revolutions. The world must change everything, from how we make products, plug in, finance and protect assets, to how we get goods and ourselves around and even what we eat. Your company can take part in this green market revolution, or it can watch and wait for irrelevance and obsolescence.

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