Trends Report

The Humanlike Future Of Digital Experiences

Six Emerging Technologies (Not Just GenAI) Will Transform Human-Machine Interaction

June 3rd, 2024
With contributors:
Ian Jacobs , Tiffany Do , Eleanor Theriault , Rachel Birrell


The future of human-machine interaction (HMI) will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies: generative AI, language AI, adaptive AI, somatic interfaces, spatial interfaces, and virtual people, respectively. But these technologies are still immature, and the road ahead is fraught with challenges. If you’re involved in conceiving digital experiences as a strategist, product leader, designer, developer, or in any other capacity, it’s crucial that you envision this future and take a human-centered design approach to creating it. This report paints the vision and explains what to do and why.

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