Trends Report

The Impact Of Beacons In Retail

Vendors Forge Partnerships While Retailers Deploy Pilots

August 11th, 2014
AS
Adam Silverman
With contributors:
Julie Ask , Zia Daniell Wigder , Fatemeh Khatibloo , Rebecca Katz

Summary

Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the store, eBusiness leaders have yet to craft use cases that create engagement or convenience that will better serve their customers in their mobile moments. This report will take a forward-looking view of the impact of beacons on the retail environment.

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