The Impact Of Emerging Technology In 2030 On mCommerce Experiences In The Utilities Sector

Emerging technologies will impact what is possible in the consumer utilities market (electricity, water, and gas) in terms of controlling consumption but will have less influence on direct purchases or commerce on mobile devices. Mobile devices can play a role in energy usage by helping consumers modulate their energy consumption or even sell energy back: Among the 6% of US online adults with connected appliances and 11% with connected thermostats in their homes, 57% prefer to use a smartphone to control them but only 10% do so on at least a weekly basis. Future experiences will give consumers more transparency and control over how they use their utilities, but the limited supplier choices in the US market mean the evolution of digital experiences will not play a direct role in the purchase of power. Technologies like sensors, computer vision, and networks will enable utility companies to sell new services to consumers in their moment of need as well as power markets where consumers have the choice or the ability to pay as they go.