The Impact Of The Economic Crisis On eCommerce Technology Investment

The global financial crisis and resultant impact on consumers and business has been profound. But how is the crisis affecting companies' plans to invest in the eCommerce channel? How will the economic shift affect eCommerce technology vendors? Forrester conducted interviews with leading eCommerce companies and technology vendors and found that while there has been some fallout, the overall industry remains strong — for now. Many companies see the Web — both direct-to-consumer (DTC) and business-to-business (B2B) — as one of the few near-term growth opportunities. Forrester predicts how the impact of the economic crisis has affected eCommerce retailers' decisions to invest and the impact on the eCommerce technology vendor landscape.