Trends Report

The India Credit Cards Customer Experience Index, 2017

How Indian Credit Card Brands Earn Loyalty With The Quality Of Their Experience

January 17th, 2018
With contributors:
Ashutosh Sharma , Rick Parrish , Harley Manning , Dylan Czarnecki , Arnav Gupta , Bill Nagel

Summary

How well do leading credit card brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of five credit card brands that we analyzed as part of the India CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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