Trends Report

The India Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

November 20th, 2017
With contributors:
Ashutosh Sharma , Rick Parrish , Vikram Sehgal , Harley Manning , Roxana Strohmenger , Arnav Gupta , Bill Nagel

Summary

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the India CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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