Trends Report

The India Customer Experience Index, 2018

How Brands Build Loyalty With The Quality Of Their Experience

November 26th, 2018
With contributors:
Ashutosh Sharma , Rick Parrish , Vikram Sehgal , Michelle Yaiser , Harley Manning , Sukriti Dangi , Bill Nagel

Summary

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across six industries in the India Customer Experience Index (CX Index). We also unveil surprising data on trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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