Trends Report

The India Health Insurance Customer Experience Index Rankings, 2023

Indian Health Insurers Made An Impressive Debut

November 8th, 2023
With contributors:
Dane Anderson , Aadya Gupta , Bill Nagel


How customers perceive a brand influences how much they spend with the brand and whether they recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report answers the questions, “Which health insurers in India are providing the best customer experience (CX), and how are they improving the quality of their experiences?” This report reveals the rankings of seven health insurance brands that we analyzed as part of the India Customer Experience Index (CX Index™). CX professionals at insurers in India can use this report to inform their ongoing improvement efforts.

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