Summary
How customers perceive a brand influences how much they spend with the brand and whether they will recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report reveals the complete rankings of seven health insurance brands in India that Forrester analyzed as part of the 2024 Customer Experience Index (CX Index™) study. It identifies the types of experiences that customers prefer and the drivers and the emotions that affect loyalty the most. CX professionals can use this report to inform their ongoing improvement efforts.
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