Charter Report

The Innovation Engine: Unleash Your Employees’ Potential To Innovate

February 26th, 2020
With contributors:
Bobby Cameron , Amanda Chen , Shayna Neuburg

Summary

Companies strive to innovate, but their attempts often fizzle. Two root causes of this failure are: 1) a lack of organizational buy-in for the innovation function and 2) a company culture that puts too much of the risk on the shoulders of individual employees. Many companies want to innovate but find that the process quickly breaks down as ideas are missed, abandoned, or ultimately rejected by the market. This report lays out best practices we uncovered by interviewing companies that have refined their approach to innovation, so customer experience (CX) pros and their colleagues can apply these lessons to ideate, incubate, and launch winning innovations.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.