Trends Report

The Italy Banking Customer Experience Index Rankings, 2023

How Italian Banking Brands Earn Loyalty With The Quality Of Their Experience

November 6th, 2023
With contributors:
Martin Gill , Ayse Yedekci-Schelhaas , Luca Lo Scavo , Victoria Manes , Julia Swerdlow , Shayna Neuburg


How well do leading Italian banking brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of nine banking brands in Italy that we analyzed as part of the European Customer Experience Index (CX Index™). We also unveil trends in CX quality and the role that emotion plays in CX. CX professionals at Italian banking brands can use this report to inform their ongoing improvement efforts.

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