Landscape Report

The Loyalty Services Providers Landscape, Q3 2023

Forrester’s Overview Of 26 Providers

August 16th, 2023
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
With contributors:
Emily Collins , Cole Walsh , Benjamin Nagle , Christine Turley

Summary

You can use loyalty services providers to design loyalty initiatives, analyze customer data to generate actionable insights, and improve loyal customers’ experiences to increase engagement. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. B2C marketers should use this report to understand the value they can expect from a loyalty services provider, learn how providers differ, and investigate options based on size and market focus.

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