You can use loyalty services providers to design loyalty initiatives, analyze customer data to generate actionable insights, and improve loyal customers’ experiences to increase engagement. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. B2C marketers should use this report to understand the value they can expect from a loyalty services provider, learn how providers differ, and investigate options based on size and market focus.