Landscape Report

The Marketing Measurement And Optimization Landscape, Q2 2023

Forrester’s Overview Of 17 Providers

May 4th, 2023
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Emily Collins , Benjamin Nagle , Christine Turley

Summary

You can use marketing measurement and optimization providers to measure marketing campaign performance, determine your optimal marketing mix, and optimize future marketing investments. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and measurement methodology. B2C marketing leaders should use this report to understand the value they can expect from a marketing measurement and optimization provider, learn how providers differ, and investigate options based on size and market focus.

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