The Forrester Marketing Model Decision Framework

January 1st, 2018

Jennifer Ross

Summary

A B2B marketing organization’s structure has far-reaching implications for efficiency, effectiveness, and overall performance. Many marketers get stuck in organizational models that don’t work for their business, causing redundancy, lack of focus, misalignment, and poor buyer and customer experiences. This report offers an in-depth look at marketing organizational models and introduces the Forrester Marketing Model Decision Framework, which provides five sets of decision criteria that marketing leaders can use to identify which organizational model is best for them.

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