Trends Report

The Mechanics Of Trust

December 20th, 2018
FK
Fatemeh Khatibloo
With contributors:
Mary Pilecki , Shar VanBoskirk , Stephanie Liu , Christian Splaine , Christopher McClean , Kristopher Arcand , Rachel Birrell

Summary

In today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a modern, three-pronged approach for B2C marketers to earn and keep customer trust. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This version contains new data.

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