You can use modern application development (MAD) services to increase cocreation, improve customer experience, and focus on business outcomes, not just outputs. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. Technology executives and application development leaders should use this report to understand the value they can expect from a MAD service provider, learn how providers differ, and investigate options based on size and market focus.